WABICare
Every product in its place.
WABICare is about learning, evolving, and embracing the natural beauty of your body's journey. We believe in a mindful approach to self-care—one that moves beyond isolated products and focuses on thoughtful routines. We believe in crafting and refining routines that work in harmony with you and adapt to the changing rhythms of life. By shifting the focus away from being influenced into buying individual products, let's create holistic routines that improve results for everyone. With this in mind, WABICare makes self-care simpler, smarter, and results-driven.
“Every product has its place, and every routine is a reflection of your journey—shaped by what truly works for you.”
Katie Kim, Founder & CEO
Care in Harmony with Life
Like nature, our skin changes with time, seasons, and life itself. At WABICare, our mission is to guide people toward routines that honor this natural ebb and flow—embracing simplicity, patience, and mindful care.
A Journey, Not a Destination
We believe self-care is a practice, not a perfect outcome. Your care routines are not fixed formulas—they grow with you. WABICare is designed to help users discover, refine, and share their routines in a way that feels natural and intuitive. Whether you're a skincare/makeup enthusiast, a beginner looking for guidance, or a professional helping clients perfect their routines, WABI provides the tools to support and simplify your journey.
How We Flow
Inspired by the principles of wabi-sabi, we embrace the ever-changing nature of caring for oneself. Instead of quick fixes, we encourage thoughtful experimentation and gradual refinement. Through our platform, users can explore and share their evolving care journeys, guided by wisdom from both experts and the community.
Find Clarity in Your Routine
No more guesswork. WABI helps you understand which products complement each other, which might be unnecessary, and which could be harmful when combined.
Connect & Share Effortlessly
Whether you're an enthusiast sharing your routine, an esthetician guiding clients, or a brand showcasing effective regimens, WABI makes it easy to document, share, and discover routines in a structured way.
Smart Shopping, Simplified
Scan a QR code in stores to access preset routines, ingredient insights, and pricing breakdowns—helping you make smarter, more intentional purchases.
Personalized Guidance
Searching for the best products for your skin type? WABI connects users with expert recommendations, real-world routines, and a community of self-care lovers to learn from.
The WABI Way
Holistic & Evolving Care
True skincare is about adapting—not rigid rules. WABI Care recognizes that routines shift with time, lifestyle, and seasons. We focus on sustainable, personalized care that grows with you.
Simplicity & Mindfulness
More isn't always better. We encourage thoughtful, intentional routines—curating products that serve a purpose instead of cluttering your routine with unnecessary steps.
Community & Shared Wisdom
Skincare is a collective experience. Our platform thrives on shared knowledge from skincare enthusiasts, professionals, and brands, creating a space where real experiences drive real results.
Authenticity & Imperfection
Flawless skin is a myth—healthy, cared-for skin is the goal. We embrace the natural beauty of imperfection, helping users find confidence in routines that enhance rather than mask.
Join the WABICare Movement
Whether you're exploring care routines for the first time, refining your routine, or guiding others in their self-care journey, WABI Care is here to make things more intentional, accessible, and connected.